Three engagement shapes
Most briefs fit one of three shapes. We will not force a retainer onto a finite job, and we will not pretend a one-off film is a programme. Indicative monthly bands below are for our fee in Singapore dollars. Media spend is separate and paid direct by you. Production pass-throughs (a printer, a presenter, a specialist crew) are quoted before they are booked. Bands move with scope; they are a starting conversation, not a menu with a laminated price.
Project — fixed scope
A bounded piece of work: a positioning sprint, a site or landing system, a tracking rebuild, an identity kit, a campaign build with a start and an end. You receive a written scope, a calendar, and a fee. Change requests are priced before they are made.
Who it fits. A company with a finite gap and an internal team that will run the result. Also a first piece of work when neither side is ready to commit to a year.
Minimum term. The calendar in the letter — often four to fourteen weeks. A pause is allowed once; a second pause is re-quoted.
Indicative band. S$8,000–S$45,000 for the project as a whole, depending on whether a site, a film, or a full identity is in the brief. Monthly equivalents are a way of phasing cash, not a retainer in disguise.
Retainer — monthly programme
The full operating rhythm: roadmap, production, media management, content, analytics, the weekly stand-up and the monthly report. Staffing follows the bars we agreed. You can still start with a subset of services; the handover stays internal.
Who it fits. Organisations that need a marketing operation, not a single asset. Mid-sized B2B, a brand entering Singapore, a practice that has outgrown referrals.
Minimum term. Three months, then 30 days’ written notice. Typical programmes run six to twelve months because media and content need cycles.
Indicative band. S$8,000–S$18,000 per month for a focused programme (two or three lines). S$18,000–S$40,000 per month for a full-service operation with production. Above S$40,000 when several markets, heavy film, or a large paid programme must be staffed. Media spend sits on top, paid to the platforms.
Advisory — fractional marketing lead
Mira (and, as needed, a specialist) as a senior marketing lead for a team that already has hands. Roadmaps, vendor critique, hiring help, a monthly review of numbers you already produce. We are not trafficking ads on an advisory seat unless a sprint is scoped separately.
Who it fits. A founder or commercial lead who needs a grown-up counterpart, or an in-house marketer who needs cover at the plan layer.
Minimum term. A block of four sessions, or a monthly seat with a three-month minimum if we are in the operating rhythm.
Indicative band. S$5,000–S$12,000 per month for a fractional seat, depending on hours and whether specialists join. Day-rate blocks are quoted when a month is the wrong unit.