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The team

Team · Robinson Road

The people on your account.

You will meet the people who do the work. A separate pitch team that vanishes after the letter is signed is not how Scoopsrescueservices staffs an account. Strategy, creative, media and analytics each have a named lead, and every programme has one person who can answer for the whole.

4Account leads named here
NonePitch-only team
Robinson RoadOffice
hello@Applications

Mira Tan

Managing Partner

Mira, managing partner

Mira Tan

Managing Partner & strategy lead

Mira owns the argument of an account: the position, the roadmap, and the quarterly decision about what continues. She chairs discovery and the re-plan, and she is the person you write to if the work is drifting. On a full programme she will not traffic ads or cut films; she will make sure the people who do are working from the same page. Clients meet her in the first conversation, not after a month of account executives.

Her craft is commercial language. She has spent her career sitting with founders, partners and category leads who already know how to sell, and helping them write that knowledge so a designer and a media buyer can use it. She is impatient with strategy that cannot survive a sales call, and equally impatient with a burst of activity that has no spine. At Scoopsrescueservices she is building the practice she wanted as a buyer: one team, written plans, named owners.

On your account she will read the product, pressure-test claims, and keep the 90-day plan honest when a new idea appears in week five. She joins the monthly review when the numbers suggest a strategy problem rather than an execution one. If Scoopsrescueservices is the wrong fit, she would rather say so on the first call than staff a theatre proposal.

Works onPositioning, roadmaps, engagement shape, quarterly re-plans, difficult conversations.
Best reached forWhether we should take the brief; a stuck approval; a change of goal mid-programme.

Daniel Ong

Creative director

Daniel, creative director

Daniel Ong

Creative director

Daniel owns how the work looks and sounds once the position is written. Identity, messaging lines, photography direction, film, the templates your team will actually open — these sit with him, and he staffs the designers and editors who make them. He briefs to the media plan, which means placements and crops are in the room before the idea is treated as finished. He also owns the first of the two review passes on anything that publishes.

He trained in design and moved through brand and content teams that had to ship, not only present. That history is his, not the agency’s: Scoopsrescueservices began in 2026, and Daniel’s job here is to keep craft inside the building so a campaign is not waiting on a freelancer’s Thursday. He is particular about Singapore English, about type that holds up on a phone, and about photography that looks like the workplace it came from.

On your account he will sit in the fortnightly working session when drafts are on the table, and he will say when a film is the wrong spend. If you already have a global kit, he localises rather than reinventing a colour for sport. If you have no kit, he will still argue for a small system that can be maintained after we leave, because a beautiful one-off is how the next intern invents a seventh blue.

Works onIdentity, messaging, art direction, content production, templates, the craft pass on published work.
Best reached forA claim that does not fit the pictures; a shoot day; whether to recut or reshoot.

Priya Nair

Head of media

Priya, head of media

Priya Nair

Head of media

Priya owns paid search, paid social, display, marketplace ads, and the pairing of organic social with spend. She builds and traffics in accounts that stay in your name. She will not invoice you for platform spend, and she will not hide a recommended budget inside a blended number. Weekly waste is her subject. If a tactic is buying cheap clicks that sales will not take, she would rather pause it than protect a utilisation target.

She has bought media for regional B2B and for consumer brands entering Singapore, including the unglamorous work of feed hygiene and account transfers. That experience is hers from earlier roles; here she is the person who turns a roadmap into structure, audiences and tests. She is blunt about budget. A goal that cannot be supported by the spend is not a motivational problem. It is a maths problem, and she will put it on the page.

On your account she joins the weekly stand-up whenever paid is live, and she sits with Daniel before a shoot so the cuts match the plan. Regional buying from Singapore — Malaysia and Indonesia most often — goes through her, with language adaptation handled as a planned recut rather than a paste. If you already have an in-house buyer, she will work beside them and take the channels they would rather not own.

Works onPaid media, social amplification, marketplace ads, account structure, tests, spend versus plan.
Best reached forA channel that is burning money; a launch flight; whether to enter a new platform.

Wei Lim

Analytics lead

Wei, analytics lead

Wei Lim

Analytics lead

Wei owns tracking, definitions, dashboards and the monthly narrative. He sets up properties you own, wires consent so the banner and the tags agree, and writes the limits paragraph that stops a model being treated as a verdict. He would rather ship a smaller true number than a theatrical journey. When a platform changes what a metric means, he writes it into the pack instead of hoping the jump looks like growth.

His background is in analytics implementation and in the unfashionable work of making reports that a commercial lead will read. He has sat through enough dashboards that nobody opened to be suspicious of novelty stacks. Scoopsrescueservices uses boring tools on purpose; Wei is why. Server-side collection appears when a browser-only setup is losing too much signal, not as a badge on a capabilities slide.

On your account he is in the build phase early, because a campaign that launches on fiction is expensive to unwind. He joins the monthly review every time, and the quarterly re-plan when the question is “are we measuring the right job”. If you leave, he is the one who writes the offboarding map so the next team inherits working definitions rather than a folder of screenshots.

Works onTracking plans, consent wiring, conversion definitions, dashboards, monthly reports, handover maps.
Best reached forA number that looks wrong; a new conversion; whether a test has enough data to call.

How the team is assigned

Named lead

How the team is assigned

Every engagement has a named lead. On a full programme that is usually Mira for the commercial relationship, with a producer who chairs the weekly stand-up so Mira is not your traffic manager. Daniel, Priya and Wei are on the account in the phases that need them, and they stay on it. We do not rotate a new face in month four to “scale the relationship”. If a specialist is added — a translator, a printer, a presenter — you will know their name and their task before they see the work.

Staffing follows the roadmap, not a utilisation chart. A search-heavy quarter will see more of Priya and Wei. A brand and content quarter will see more of Daniel. Advisory work may only need Mira on a weekly call, with the others pulled in for a defined sprint. If we are thin on a craft in a given month, we will say so rather than silently stretching someone past the point where the two-pass review still means anything. We would rather delay a start date than staff an account with people who cannot do the job.

You will meet the named people before you sign. The first conversation is with Mira; a second conversation with the relevant lead happens before a retainer starts. If the chemistry is wrong, that is useful information. Marketing programmes fail from silence as often as they fail from bad ads. We would rather lose a letter than win one that nobody wants to be on.

Hiring

Open roles

Studio portrait

Hiring

We hire slowly. The roles we open are the ones the work already needs: a producer who can run a stand-up and a file library; a designer-editor who can move between stills and short cuts; a media executive who can build an account without hiding behind a platform’s default settings. We are not building a bench for the sake of a headcount slide. If a role is listed in an email from us, it is a real seat on Robinson Road or a contract with a defined scope.

Experience matters more than a title. We look for people who write clearly, who can explain a number without a dashboard present, and who have shipped work they can still stand behind. Agency years elsewhere are welcome; they are not a substitute for craft. We do not ask anyone to pretend they have always worked at Scoopsrescueservices. The practice is new in 2026. The people are not.

Applications go to hello@scoopsrescueservices.com with a short note on the work you want to do and two or three pieces you are willing to discuss. We reply to everyone we meet. We do not run a public board of ghost roles, and we do not ask for unpaid “trial campaigns” as a filter. If we are not hiring in your craft this quarter, we will say so rather than collecting a pipeline.